Most desirable intercontinental airline in the Northern Hemisphere
Finnair aims to become the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair will pursue its growth strategy based on increasing demand in the traffic between Europe and Asia and in the future also in the traffic between North America and Asia as well.

Market leader
Finnair is the market leader in air transport to and from Finland as well as in gateway traffic through Finland.

Success factors
Finnair's success factors are safety, Finnishness, freshness and creative. They are timeless and distinguish Finnair from competitors.

Sustainable, profitable growth
Finnair's business objective is to achieve sustainable and profitable growth. Geographical expectations are placed on the growing Asian, Scandinavian, Russian and Baltic markets.

Competition strategy
Finnair's competition strategy is based on its high quality of service, its status as one of the most punctual airlines in the industry and on Europe-Asia traffic where it offers the fastest, most eco-efficient and most convenient connections to Asia's large hubs from those European cities which do not offer direct flights. The number of Finnair's Asian destinations and flight frequencies as well as European connections will increase further in the future. Finnair safeguards its strong competitive position by making effective use of various distribution channels and by developing its services.

Capitalising on e-business
Finnair will improve its competitiveness and cost efficiency by taking advantage of the possibilities e-business offers in its internal and external processes as well as in e-commerce and customer service.

Capable partner
Finnair is determined to be a capable and active partner that provides added value for its associates. Finnair is an expert on the Nordic dimension within the oneworld alliance. It is Finnair's aim to consolidate its position by being a pioneer as well as a developer and user of new technology, in addition to being a beneficiary of the synergies offered by the alliance.

Preferred choice
Finnair's aim is to be the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair is systematically developing its service concepts based on feedback from its customers. New technology enables us to provide an increasingly personal and comprehensive service for our clients.

Professional personnel
A professionally skilled, motivated and committed work force is an asset that Finnair values highly. We actively work to promote job satisfaction as well as staff capabilities in a rapidly changing work environment. A management culture of reward underpins our personnel strategy.

Corporate and social responsibility
Finnair recognises its role as responsible partner in the society and the communities where it is operating. Finnair wants to be a responsible world citizen that takes the environment into consideration in everything it does. Finnair is supporting The International Air Transport Association's, IATA's, target towards zero emissions air transport

Dividend policy
It is the aim of Finnair's dividend policy to pay on average at least one third of the earnings per share as dividend during an economic cycle.

Financial targets
The basis for setting financial targets is that the company produces added financial value. The target is met if the six per cent operating profit margin and 17 per cent EBITDAR ratio are surpassed.