Finnair's social responsibility is reflected in the Group's strategy. In the main, the strategy comprises an aspiration to sustainable, profitable growth, an environmental strategy and its implementation, and a responsibility for the well being of employees and the development of their expertise.

Most desirable intercontinental airline in the Northern Hemisphere
Finnair aims to become the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair will pursue its growth strategy based on increasing demand in the traffic between Europe and Asia and in the future also in the traffic between North America and Asia as well.

Success factors
Finnair's success factors are safety, Finnishness, freshness and creative. They are timeless and distinguish Finnair from competitors.

Sustainable, profitable growth
Finnair's business objective is sustainable, profitable growth. Geographically, expectations are directed towards the growing Asian and Baltic markets.

Competition strategy
Finnair's competition strategy is based on its high quality of service, its status as one of the most punctual airlines in the industry and on Europe-Asia traffic where it offers the fastest, most eco-efficient and most convenient connections to Asia's large hubs from those European cities which do not offer direct flights. The number of Finnair's Asian destinations and flight frequencies as well as European connections will increase further in the future. Finnair safeguards its strong competitive position by making effective use of various distribution channels and by developing its services.

Capitalising on e-business
Finnair improves its competitiveness and cost efficiency by taking advantage of e-business opportunities in its internal and external processes as well as in Internet sales and customer service.

An expert partner
Finnair seeks to be an expert, active company that provides added value for its partners. Finnair is the leader of the Northern dimension within the oneworld alliance.

Preferred choice
Finnair's aim is to be the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair is systematically developing its service concepts based on feedback from its customers. New technology enables us to provide an increasingly personal and comprehensive service for our clients.

Professional staff
Professional, motivated and committed employees are an asset that Finnair values highly. We actively work to promote the job satisfaction and skills of our personnel in a rapidly changing operating environment. Incentive schemes support the implementation of our personnel strategy.

Corporate and social responsibility
Finnair recognises its role as responsible partner in the society and the communities where it is operating. Finnair wants to be a responsible world citizen that takes the environment into consideration in everything it does. Finnair is supporting The International Air Transport Association's, IATA's, target towards zero emissions air transport

Sustainable, value-creating growth
Finnair's objective is also to be a first-class commercial enterprise and therefore to be for its shareholders a competitive investment in terms of total return.

Dividend policy
The aim of Finnair's dividend policy is to pay on average at least one third of the earnings per share as a dividend during an economic cycle.