| MOTIVATED PERSONNEL ARE THE KEY TO SUCCESS
The goal of Finnair human resources management is to support the sustainable, profitable growth strategy of the entire group. The starting point is a management approach that encourages the development of employees' performance, expertise and well-being in work. Finnair's operating principles are based mainly on recommendations for ethical behaviour issued by the International Air Transport Association IATA.
Finnair operates in an industry in which expert, motivated staff are exceptionally important for success. The company requires from its staff loyalty and a commitment to set objectives.
Working in air transport professions is now and then physically and mentally demanding. Safeguarding, maintaining and developing well-being both in the long and short term are the key tasks and challenges of human resources management.
Management of key skills the objective
Finnair implements a goal-directed human resources strategy. Finnair is increasingly adopting a process-based approach to working, in which the company's and the individual's goals are specified more precisely in terms of performance and expertise.
The extensive payroll and work-time management reform project is standardising target setting and performance measurement within the Group's different units. Performance management has been improved and deepened by providing supervisors with effective tools.
High quality basic services are provided to international customers in the customers' own languages. Finnair has, for a long time now, utilised foreign, professional service personnel on those routes where cultural and language differences are particularly demanding. The need for this is greater in growing Asian traffic.
The company's professional, linguistically skilled personnel have received much praise from customers and they have been an important factor in implementing the Asian strategy. Paying due attention to cultural differences is not only a matter of customer service, but also a safety issue.
Safeguarding the safety of personnel and customers is fundamental to Finnair's operations. Safety is part of Finnair's culture and the everyday life of each employee. Every Finnair employee has a duty in their work to adhere to an uncompromising safety philosophy.
Common game rules
Finnair requires its employees in their work to conform to high moral and ethical standards. Finnair aspires to an absolutely equal, trouble-free working environment, in which non-one is discriminated against on grounds of gender, conviction, age, skin colour or origin.
The airline industry has been subjected to enormous change over the last few years. It has been appropriate to consider how the company's present corporate structure and values support the strategy of sustainable, profitable growth in altered circumstances. A common understanding about objectives and working practices will become a key success factor in an intensely competitive climate.

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